B&B Theatres Partners with Cinema Intelligence to Leverage Big Data for Optimal Film Scheduling

Los Angeles, CA – September 20th, 2017: Cinema Intelligence, specializing in business intelligence solutions for cinema exhibitors, announced today that it has signed a partnership with B&B Theaters (‘B&B’) that will enable Cinema Intelligence to roll out to approximately 50 cinema locations. Cinema Intelligence, a Vista Group company, provides a collection of business intelligence solutions to increase exhibitor revenues by optimizing the forecasting, planning, and scheduling of movies and events. As B&B are a Vista Cinema customer, the pre-built Vista integrations will enable the rapid deployment and use of the Cinema Intelligence suite.

“We were looking for software solutions that can incorporate data analysis and provide actionable insights into our business,” said Brock Bagby, Vice President of Programming and Business Development for B&B Theatres. “We are thrilled to partner with Cinema Intelligence. We ran the numbers and believe the software provides an enormous opportunity to save time and money when it comes to scheduling movies. Our team is very excited.”

With the partnership with B&B, Cinema Intelligence is continuing its expansion in the US market; the announcement follows its partnering with chains such as Celebration Cinema and Santikos Theatres.
“We’ve been focusing on our US expansion ever since establishing our Los Angeles office in 2016 and we’re delighted to team up with one of the leading exhibitors in the US,” said Claudiu Tanasescu, CEO of Cinema Intelligence. “B&B’s focus on centralizing show times will receive a significant boost with our solution.

In a constantly evolving and challenging competitive landscape, theaters and studios alike are looking more and more towards data-driven solutions to improve not only Box Office performance but operational efficiencies such as film booking, film scheduling, and staffing. As big data continues to play a larger part in decision-making in the cinema industry, data intelligence business insights take on even greater significance,” adds Tanasescu.

About Cinema Intelligence:
Cinema Intelligence, a Vista Group (NZX & ASX: VGL) company, provides business intelligence SaaS solutions that are designed to optimize forecasting, planning, and scheduling of movies for cinema exhibitors. Cinema Intelligence’s customer base of over 2000 screens includes some of the world’s biggest and best-known exhibitors, such as Pathe, VUE Cinemas, VOX Cinemas and Celebration Cinemas. Cinema Intelligence operates out of offices in The Netherlands, Romania and the US.

About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both the New Zealand and Australian stock exchanges (NZX & ASX: VGL). Vista Group provides software and technology solutions across the global film industry. Cinema management software is provided by Vista Cinema, the core business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based SaaS software for the Independent Cinema Market), movieXchange (connecting the movie industry to simplify the promotion and sale of movie tickets), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence (business intelligence solutions), POWSTER (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information) provide an innovative range of complementary products across additional film industry sectors, from production and distribution, to cinema exhibition through to the moviegoer experience. Vista Group has offices located in New Zealand (Auckland HQ), Sydney, Los Angeles, London, Shanghai, Beijing, Mexico City, South Africa, the Netherlands and Romania.
Website: www.vistagroup.co

About B&B Theatres
B&B Theatres is the 7th largest theatre chain in North America and operates approximately 400 screens at 50 locations in Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas. B&B Theatres has just finished a massive, comprehensive remodel of its location in Shawnee, KS and has announced a similar endeavor at its existing location in Lee’s Summit, MO and a new 7-screen boutique theatre in the New Longview development of Lee’s Summit as well. B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 93 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema.

Media Contacts:
For Cinema Intelligence/Vista Group International
Maggie Begley/MBC
+1 310 390-0101
maggie@mbcprinc.com

For B&B Theatres
Paul Farnsworth
Director of Public Relations, B&B Theatres
+1 816 407-7469 Ext: 7325

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